How do you calm your baby? Do you offer a hug? Parents have been instinctively hugging babies since the beginning of time, but research shows that this natural act, a simple hug, can do more than calm a cry. Hugs can help keep a baby’s heart beating at a normal rate, improve sleep, support healthy weight gain and lead to an improved parent-baby relationship.
Every year, 90,000 babies are born prematurely, too early to be hugged. Imagine how those parents feel, not being able to comfort their babies? Do you have experience being a NICU mom or dad who wasn’t able to hug their baby right away?
As November is Prematurity Awareness Month, Huggies has introduced their newest program, No Baby Unhugged. It specifically looks into the science behind and power of hugging babies – and how that can help them thrive, especially those tiniest of babies in the NICU. [Read more…]